Now I’m no expert on the Chiropractic industry. But I do go to a Chiropractor, and do know a thing or two about digital marketing 🙂
Which means I know what potential patients do when they need to find a good doctor. Because that’s what I did too.
Chiropractic Marketing is a must. You can try to let your skill speak for itself. But realistically you have to market yourself too. And the world wide web is one of the best ways to do this, because those that need your services, don’t speak fluent Chiropractor. But these days, they do speak fluent internet.
If you’re not a marketing expert, it can be difficult to know where to start, here are 3 tips to help you get going.
Do you know what I did when I needed a Chiropractor? I turned to my good friend Google. And that’s where most other people will turn first too. Or at least second after their doctor. And that’s what SEO can help you with.
You’ve probably heard of it. But what is it? SEO or Search Engine Optimization is the set of rules that will get your practice website to the top of my Google search. Cos, I’m definitely not scouring hundreds of pages to find it. It needs to be on the first few pages of results when I search or I won’t find it.
Use social media
Everyone is on Twitter now. Twitter is the new leaflet/poster, It’s quick, it’s easy, and it’s a great way of communicating with new patients and getting your name out there. Just be careful not to spam.
Invest in website design
It’s so important that your website is user-friendly. Take a look at it and work out whether when I click on your site, I can quickly find the information I might be looking for. And that your location, phone number, email and all of that stuff is readily available.